Spark451’s 2020 Graduate School Intenders Survey Results

This summer, Spark451 surveyed more than 1,000 recent undergraduate students to learn more about their outlook on graduate school. Download the full report to access all of the results, as well as our insights on the data.

Sneak Peek: A Few Key Findings

36%

of bachelor’s-degree holders say COVID-19 augmented their delivery format preferences

is the outbound communication method preferred by prospective grad students

50%

of survey respondents spend at least 3 hours per day on social media

is the social media channel considered most influential by graduate school intenders

About Spark451

Spark451 is a strategic marketing and technology firm focused on higher education. We specialize in enrollment marketing, student search, creative services, and digital media, and we have a track record of successfully launching and growing master’s programs. As marketing experts, we integrate a multitude of communication channels and digital platforms for effective student recruitment, advertising, and media.